How To Get People To Download Your App UPDATED
How To Get People To Download Your App
Learn how to promote and build an constructive marketing strategy for your mobile application.
Updated on 2/15/2022
After releasing an app, y'all hope for an increasing number of downloads. This won't happen, however, if you don't promote the app.
After trying plenty of promotional methods, nosotros at UPTech figured out the seven most effective ways to attract app users. Only outset, let's detect out how users learn almost new apps.
How Users Discover New Apps
Users notice apps in a multitude of ways, which minds that app marketers need an omnichannel arroyo for successful mobile marketing campaigns.
A Google survey consisting of 999 American smartphone users found that nigh users discover new apps through word of mouth on an app store platform. The survey examined how people notice, use, and stay engaged with apps over time.
Source: Google inquiry
Most users observe out about new apps from friends or family (51%), by browsing app stores (48%), looking at recommended apps in the app store (34%), and seeing in-app ads (33%).
This means that virtually people don't look exterior their social circles or app marketplaces themselves for app recommendations.
However, plenty of people recognize that they've downloaded apps that they've seen in online advertising (32%) and on social media (32%). These channels of online advertising are still effective in edifice up make recognition and engaging potential users summit-of-funnel.
How Do Apps Get Popular?
Social media orword-of-rima oris are powerful for app popularity. Both channels help build desire and momentum which result inmobile apppopularity straight in the app stores.
How long it takes, depends on how aggressively you lot've advertised and/or promoted on multiple marketing channels. The best fashion to promote mobile apps is via advertisements like, Facebook, YouTube, influencers, remarketing, etc.
If you're wondering how long it takes to successfully promote a mobile app—edifice a user base starts with promotion on social media and other channels well earlier to the app's release.
So, once the app is launched, you'll need to pay special attention to how your app is listed and align that page for app store optimization (ASO) guidelines. This will make your app easier to find in crowded app shop spaces.
If apps are listed finer, your listing can likewise be shown as a recommended app for certain users. Further, you lot tin can advertise your app on platforms similar YouTube, social networks, app stores, on TV, and more to gain extra traction.
Once the app establishes an initial user base, they're likely to assist you grow by sharing the app with friends and family. This is how near people hear near new apps anyway, so you'll want to make sure you accept all opportunities to make your app sharable.
For example, some companies utilize contests or referral programs to attract attending. Investing platform Robinhood gives abroad free visitor stock to those who successfully refer a friend to the platform.
To increase app downloads, make your app easily discoverable in the app store and also promote and advertise it.
Helpful tip: Most apps reveal the number of people who have downloaded your app or the number of times the app has been downloaded but they don't deduct that number when a user deletes the app.
7 Strategies to Get Your App Discovered
How exercise apps get discovered? You should create a promotional strategy using a combination of the vii methods mentioned below:
- Focus on App Shop Optimization (ASO)
- Promote the app on your website
- Create email marketing campaigns
- Lean on social media
- Use in-app and online ads
- Develop a PR Strategy
- Recollect about Offline Ad Campaigns
Leveraging some or all of these approaches will help you lot go people to download your app with enthusiasm.
Looking for some help with promoting your app? Connect with a top mobile app marketing agency on Clutch to further promote your app and become discovered faster!
1. Focus on App Store Optimization (ASO)
The goal of app store optimization is to allow the user observe, click, and download your app through the app store. Information technology focuses on keyword and conversion charge per unit optimization.
The three cardinal factors that influence app position in the search results are:
- The number of downloads
- The app's rating or user reviews
- Number of comments on your app's listing
To achieve these three things and optimize your application for the App Store, follow these rules:
- Craft a creative nevertheless straightforward title
- Write an engaging, keyword-focused app description
- Fill in additional keywords your audience is likely to search
- Select a strong, branded app icon
- Add together screenshots and in-app videos
- Choose the correct app category
- Add foreign languages
Brand a Creative and Understandable Title
You want users to remember your app's name, and at the aforementioned time, you want them to chop-chop figure out what your app is well-nigh. This tin be done with your app's title.
For example, if y'all have an obscure name for your app, like "busuu," you can add a brief app description, like "Learn Languages," to the title.
If you had just "busuu" in the championship, it would be besides full general, and users would not know what the app is about.
Write a Compelling, Keyword-Rich Description
Put the most important app features in the beginning of the description to drive users to click the "read more" button.
For case, have a wait at the description of the Drone Base app in Apple App Store.
The start screen shows the shortened text, and the second one shows the full text after clicking the "more than" push button.
The optimal number of keywords to mention in the description is v.
Fill in Keywords
At that place are likewise special keyword sections you lot should fill out in the app store. Think what words customers volition type in the search tab to find your app.
It'due south essential to check the specific rules and guidelines for your app store.
For example, Apple's recommendations on what to do when selecting keywords mentions avoiding special characters — such as # or @ — unless they are part of your brand identity.
Earn Positive Ratings
The number and value of your reviews influence the app'southward position in search results.
The app store shows the user the apps he will most likely download. Every bit reviews significantly influence heir-apparent decision, the more skilful ones you have, the better.
Check out a few tips on how to improve app ratings. For example, y'all may run a competition, create a review plugin, or leverage Helpshift to provide direct and immediate support.
Choose an Appealing Icon
An app icon is a minor image that visualizes the app. A good-looking, interesting icon tin can help influence the number of user clicks on the app.
Quite oft, an icon is the just visualized chemical element users see when browsing an app shop.
After installing the app, the icon appears on your phone menu and reminds users to open the app.
Your icon should reveal the purpose of the app and, at the aforementioned fourth dimension, intrigue users.
Pay attention to the app store's requirements when designing the icon. Apple's recommendations for creating an appealing icon include embracing simplicity, providing a single focal point, and keeping icon corners foursquare.
Add App Screenshots and Videos
Like with an icon, including interesting screenshots and videos of your app will assistance influence its number of downloads. They aid the user feel what his experience will exist similar on the app.
For example, Grammarly created an appealing app video that showed potential customers the wait and experience of its app.
In 9 seconds, the video shows the app'southward functions and its value for users.
Choose the Right Category
If users are browsing categories to discover an app, one mistake could subtract the number of downloads.
In the iOS App Store, you lot can add together the main and secondary categories, choosing from:
- Books
- Amusement
- Business organisation
- Instruction
- Photograph & Video
- Finance
- Nutrient & Drink
- Games
- Productivity
- Health & Fettle
- Lifestyle
- Kids
- Navigation
- And more than listed on Apple tree's website
On the Play Store, y'all tin can choose a category and subcategory (for "Games" and "Family" categories). If y'all're hesitating between ii categories that both seem as relevant to your product, it's meliorate to choose the one with fewer competitors.
Add together Strange Languages
This besides depends on the app, only don't ignore common languages beyond just English, as in that location are millions of potential customers who may not download your app for one reason: They don't speak English.
The amount of text to translate is usually small, only don't forget to modify all texts in images and videos.
two. Promote the App on Your Website
Your goal is to make users interested enough in your app to download it. This can exist washed on your website.
If you have a corporate website, make a separate folio for your app and an unobtrusive banner that leads to the page in the footer or side areas.
For example, our client Aspiration created a page for its mobile app on its main website. The landing folio shows the advantages of the app and briefly explains how to use it.
Aspiration's app page is piece of cake to read and includes clear phone call-to-action buttons that pb the customer to the app stores.
It'southward important to avoid making the site or page as well long or complicated; your goal is to atomic number 82 the user to the app shop. Don't forget to add a download link on your mobile website, equally its visitors are the target audience for your app.
A good instance of a website solely devoted to an app is the Processed Crush Saga app website. The company built an entire website for the app with a articulate telephone call to action to download the app.
The Candy Crush website also includes a blog, a page with website terms, a Q&A department, and a shop. These extra features allow users to acquire more about the app and answers questions they may have.
3. Develop Email Marketing Campaigns
If you already have a base of subscribers who know and trust your company, e-mail marketing could help influence existing subscribers to download your app.
For example, Duolingo, a linguistic communication-learning app, created an e-mail campaign to attract users to its new app — Tinycards.
By promoting a new production to existing users, Duolingo appeals to those who are already interested enough to subscribe to the visitor's emails.
If the app is your outset-up and you don't have a subscriber base, information technology'due south better to first create a fizz about your app on social networks or offline. Once you practice, you can collect emails and so continue engaging users with email campaigns.
4. Use Social Media
In 2020, the average adult spent three hours a day on social media. Most of them access social media using a mobile device, which means it will exist easier for them to download an app that catches their attending in their newsfeed.
The social media platforms you lot choose should depend on your target audition.
The most popular platforms are:
- Snapchat
- TikTok
- Tumblr
Each platform has a range of dissimilar audiences that make employ of the social network for unique activities.
For example, if your app targets millennials, consider using Instagram and Snapchat, platforms millennials use most. If you have a B2B app, promote your app on LinkedIn and Twitter, where other businesses tin exist constitute.
The chief concept for app promotion, all the same, is the aforementioned for all platforms: Create viral content, increase likes and subscribers, and spread the discussion about your app.
When talking about social media, consider both free and paid methods.
Free Social Media Marketing Methods
It's free to mail service on your ain social media accounts.
Postal service engaging content, create publications in relevant groups, and invite friends to like and share your content.
Most content should exist visual — videos and images – because that is what appeals to consumers the most.
Candy Crush Saga's Facebook page is a good case.
Promoting its app with very visual content, such every bit videos, appeals to Candy Trounce followers.
Another good case is Spotify's Twitter page. The company creates short videos and regular updates of the music world.
Almost every tweet encourages users to open the Spotify app and apply it more often.
Paid Social Media Marketing Methods
You can also increase your app downloads by advertizing on social media.
Targeted ads on Instagram, Twitter, and Facebook piece of work well, as they permit yous precisely define your audition.
For example, women'southward online clothing store Zaful likely targets women of a certain age in its Facebook advertisements.
Zaful's advertisement appears in the newsfeed and looks virtually like a regular post. There's an "Install now" push, too, which lets the user instantly download the app.
5. Create In-App and Online Ads
To achieve users who don't actively use social media, consider launching online and in-app ads.
Almost one-3rd of users (33%) discover apps while using other applications. This means in-app advertizing is even more than effective than search engine ads (31%).
To save money, you can negotiate with other app owners and conduct cantankerous-advertizing to promote each other's apps for complimentary.
For example, chat app Butter, an app we at UPTech developed, advertises other apps, such as AdPlexity, an advertising-monitoring app.
This reciprocity of advertisements tin can aid y'all advertise for free.
If you want to create search engine advertisements, yous can launch them using Google Ads. The principal indicate is to select keywords well. Select the appropriate keywords to pop upward in the appropriate target audition's search, and utilise filters to select visitors who use mobile devices.
You can also create contextual ads using Google Ads. Design banners with short text, and Ads shows them to users who enter sure websites. These sites depend on the type of an app you lot take. For instance, if you have a traveling app, you might want to show ads on various travel blogs.
vi. Develop a Public Relations Strategy
Media coverage is another effective aqueduct to concenter app users.
Reach out to people or companies and enquire them to place information about your app. The most common way to do this is to write an email to the editor, mentioning why this data will be valuable to readers.
Think of your target audience and what media they are near likely to read. Consider the following categories:
- Bloggers (like Joe Hindy and Craig Grannell)
- Online magazines (like Mashable, TechCrunch, PCmag, Paste, Fourth dimension, and Alphr)
- Company blogs (like Proto.io, and AppAnnie)
- Specialized content platforms (like Production Hunt, Digital Trends, and HackerNews)
For example, Production Chase helps people learn virtually new apps on the market.
Product Hunt is the perfect platform for placing data about your new app release because people go on the site with the purpose of finding apps.
7. Create Offline Campaigns
Thanks to QR codes, it's like shooting fish in a barrel to redirect a user from printed material to a website or straight to the app store.
You may use various materials to promote your app, equally long every bit they fit in with your overall marketing strategy:
- Leaflets
- Posters
- Banners
- Stickers
- OOH advertising*
- Streaming services (HULU, Netflix, Disney+)
- Printed magazines or newspapers
Before press these materials, consider where you are planning to place them and how to spread them amongst your target audience.
For example, if your product is a fitness app, you could get a sponsor of marathons and put banners up at the venue, publish an overview in Shape magazine, and spread leaflets in fitness clubs.
What is OOH Ad?
OOH stands for Out-of-Dwelling house advertising, which includes all types of ads that consumers experience exterior of their houses. This includes the post-obit examples:
- Billboards
- Betoken of Auction (POS) displays
- Kiosks
- Public transportation stations or shelters
People come up into contact with OOH ads outside of crowded, digital spaces. Some companies may find that spending their advertizing dollars on creative OOH ads helps them stand out in means they otherwise wouldn't online.
Build an Effective App Promotional Strategy
To attract mobile app users, you should analyze your audience, plan a promotional entrada, and stick to it.
No matter what methods you cull, test content on small target audience groups, summate your upkeep, and measure the success of your campaign.
No marketing campaign tin can save a bad app, so, of class, focus on creating a skillful product in the commencement place.
Searching for a partner to promote your app? Connect with a top app marketing firm on Clutch today.
About the Author
Anastasia Shpiliak is a marketer at UPTech, an outsourcing mobile & web development company in Kyiv, Ukraine, a specialist in mobile app promotion, developing marketing strategies and user acquisition.
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